Avon Tyres to Attend Motorcycle Expo Show

January 2009

Avon Tyres, a Cooper Tire & Rubber Company brand, has announced it will be attending the 2009 Motorcycle Trade Expo.

Held at Birmingham’s National Exhibition Centre (NEC) from January 18-20, Avon will make a big presence exhibiting at Britain’s biggest motorcycle trade show to demonstrate the importance placed in communicating the potential of the newly unveiled VP2 range to existing and potential new dealers.

The three-strong range of high performance sports tyres – Sport, Supersport and Xtreme – replaces the critically acclaimed Viper series, launched in 2005. Along with many new technical features and construction methods employed in VP2, the new tyre includes Avon’s first use of multi-compound technology.

Key representatives from Avon’s sales, marketing and technical teams will be on hand throughout the show to also reaffirm the values and capabilities of Avon’s comprehensive motorcycle range, including Cobra, Storm-ST and Roadrider among others, to over 6300 trade members expected to pass through the show’s gates.

Avon’s Gary Bretherton, UK motorcycle sales manager, explains:

“With such an exciting product range in place for 2009, there’s no better place then Expo for Avon to meet existing or potential customers. Where our competitors might be tightening their budgets right now, hopefully our attendance at the show underlines the importance Avon places on the motorcycle market.”

Avon Tyres can be found on stand no.530 at the 2009 Motorcycle Trade Expo from January 18-20. For more information on the show and to attain access, visit www.motorcycle-expo.com.